The Truth

Shop the Look

Coat by THE TRUTH | Shop HERE
Shirt by THE TRUTH | Shop HERE
Sweater by THE TRUTH | Shop HERE
Trousers by THE TRUTH | Shop HERE
Sneakers by ETQ | Shop HERE
Watch by KAPTEN & SON | Shop HERE
Hat by PAST PRESENT | Shop HERE
Jewelry by M.COHEN | Shop HERE

I’ve made it no secret that I’m a huge fan of Scandinavian fashion. Having lived in Stockholm for a while I’ve simply fallen in love with Scandinavians’ seemingly natural sense for good style. One of the few retailers offering a broad assortment of Scandy brands  in Austria is Carlings. Having entered the Austrian market not even a year ago – not very surprisingly – their shops have immediately become a huge success. Besides big names such as Tiger of Sweden or Nudie Jeans, Carlings recently introduced a new in-house menswear brand called “THE TRUTH“. The brand’s designs are defined by classic, clean-lined northern minimalist design with a contemporary twist. This collage features some of my favorite garments from The Truth’s debut collection which will be available in all Carlings stores across Austria. For those of you living in Vienna, also don’t forget to drop by the Carlings Pop-Up Store which due to popular demand will again be set up at SNEAK IN at Siebensterngasse 12, 1070 Vienna.