The simplicity and modesty of northern elegance paired with a seemingly natural intuition for upcoming and contemporary urban streetwear trends are key elements of the world wide success of Swedish fashion. Living in Stockholm for half a year I was really impressed by the style awareness and great taste of the people living there. Now that I’ve moved back to Vienna I sometimes really miss the trendy boutiques and fashionable shops selling all my favorite Swedish brands. Luckily I recently stumbled across FASHIONISLAND.SE, a Stockholm-based online shop featuring a superb selection of Scandinavian and International brands which makes shopping the latest Scandinavian trends really easy and comfortable. As a bonus fashionisland.se also provides a cutting-edge style guide and provides useful inspiration and answers to frequently asked fashion-related questions. As people often ask me for shopping recommendations i can only suggest to check out this site as it’s definitely one of my favorite online shops.
My latest purchase from FASHIONISLAND.SE is this amazing TIGER OF SWEDEN bomber jacket, which I’m madly in love with currently. Hence, the other day I visited my buddy Stefan Joham in his new photo studio in Vienna’s seventh district to shoot some nice streetstyle pics of this all-scandy look spring-look. The premium quality bomber jacket is certainly the centerpiece of the outfit. Below I’m wearing a short sleeved zip sweater and an oversized white tee. Wear it with a pair of light blue jeans to round off a premium spring look that convinces with it’s simplicity, coolness and love for detail.