Samsonite introduces new bag & backpack brand Samsonite RED in Austria

Samsonite RED introduces backpacks & bags for generation Y in Austria: urban, creative and stylish

As a frequent and passionate traveller I’ve been a big fan of Samsonite’s top notch quality suitcases for quite a while. Thus I’m thriled, Samsonite will launch its new Backpack & Bag Label called  Samsonite RED in Austria on 3rd of May. Samsonite RED stands for cool, urban and progressive design without giving up on traditional Samsonite characteristics like functionality and great quality. That said, it becomes obvious Samsonite RED is a brand made for the style-conscious young creatives and young professionals of our world. With their clean-lined, modern and sporty yet elegant design the backpacks and bags by Samsonite RED do not only match contemporary trends in fashion but also exactly my kind of taste.

My favorite piece from the first Samsonite RED collection, which will be available in Austria starting from May 3rd, is the Glaehn backpack, which convinces with beautifully minimalistic design inspired by the original messenger bags, that is both casual and classy at the same time. As you can see on the pictures, its minimalist aesthetics harmonize very well with my personal style and wardrobe. Furthermore, since the Glaehn backpack is super light and offers intelligently arranged interior comparators, it makes for the perfect 24h companion for a day in the city, no matter whether in everyday life or while traveling. 

*in friendly collaboration with Samsonite
**photos: www.leonierachel.com

Shop the Look

Glaehn Messenger Rucksack – Samsonite RED – Shop HERE
Hartschalenkoffer – Samsonite – Shop HERE
Military Hemdjacke – A.P.C. – Shop HERE (similar)
Sweater – Tiger of Sweden – Shop HERE (similar)
7/8 Hose – AllSaints – Shop HERE
Sneakers – Selected Homme – Shop HERE

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